B.COM-II-FMM- ALL UNIT

SUBJECT:- FUNDAMENTALS OF MARKETING 

UNIT-1  (CLICK ON BELOW LINK)

1. MARKET-INTRODUCTION 

INTRO.MKT.

2. MARKETING MIX

MKT. MIX

3. MARKETING DEMAND 

MKT. DEMAND

UNIT-2

1. BRANDING

BRANDING

2. PRICING 

PRICING

3. ADVERTISING 

ADVERTISING

UNIT-3  

1.CONSUMER BEHAVIOUR 

FMM- UNIT-3, CHAPTER-1

2.MARKET SEGMENTATION 

MKT. SEGMENT

UNIT-4

1.MARKET RESEARCH

MKT. RESEARCH

2.ETHICS IN MARKET RESEARCH 

ETHICS IN MKT. RESEARCH

NOTE:- THIS IS NOT FOR COMMERCIAL USE. 

BECAUSE OF CORONA , IT IS DIFFICULT TO PROVIDE BOOK. SO, I UPLOAD THIS FOR STUDENT'S READING PURPOSE ONLY.

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