MCQ-IMM

 

BBA Sem- III
Subject:- Introduction to marketing management
1	This is the act of obtaining a desired object from someone by offering something in return.
	A.	Need	B.	Want
	C.	Demand	D.	Status
	Answer :- C
2	This is the act of obtaining a desired object from someone by offering something in return.
	A.	Marketing Myopia	B.	Selling
	C.	Exchange	D.	Delivery
	Answer :- C
3	Marketing management is
	A.	managing the marketing process	B.	monitoring the profitability of the company’s products and services
	C.	the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value	D.	developing marketing strategies to move the company forward
	Answer :- C
4	Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
	A.	An image	B.	A service
	C.	A good	D.	An idea
	Answer :- B
5	If actual performance exceeds the expected performance of the product, Then customer is_______
	A.	Satisfied	B.	Dissatisfied
	C.	Delighted	D.	Neutral
	Answer :- C
6	Adding new features to a product is advocated by which of the approaches?
	A.	Product Approach	B.	Production Approach
	C.	Marketing Approach	D.	Selling Approach
	Answer :- A
7	Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?
	A.	Neil Borden	B.	Neilsen
	C.	Philip Kotler	D.	Stephen Morse
	Answer :- A
8	This P is not a part of the 7Ps of marketing mix?
	A.	Promotion	B.	Price
	C.	People	D.	Purpose
	Answer :- D
9	Marketing of product and service in which the offer itself is not intended to make any monetary profit is called
	A.	Profit marketing	B.	Virtual marketing
	C.	Digital marketing	D.	Non profit marketing
	Answer :- D
10	The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
	A.	Going-rate pricing	B.	Penetration pricing
	C.	Value based pricing	D.	Skimming pricing
	Answer :- B
11	A reduction in price on purchase during a stated period of time is known as.
	A.	Sale	B.	Discount
	C.	Allowance	D.	None of these
	Answer :- B
12	Sensitivity of demand to change in price is known as
	A.	Cost-plus price	B.	Cost-plus price
	C.	Price elasticity	D.	Inelastic
	Answer :- C
13	Which among these is concerned with pricing policies for late entrants to a market.
	A.	Market penetration	B.	Marketing research
	C.	Market skimming	D.	Marketing skills
	Answer :- A
14	Which among these is not the nature and characteristic of a service.
	A.	Intangibility	B.	Durability
	C.	Variability	D.	Perishability
	Answer :- B
15	Marketers operate in which marketplaces:
	A.	Consumer and business	B.	Global and non-profit
	C.	a & b both	D.	None of the above
	Answer :- C
16	The number of product lines a company carries is called
	A.	Product range	B.	Product mix dept
	C.	Product mix width	D.	Product line length
	Answer :- C
17	Which of the following is not the stage of new product development?
	A.	Idea Generation	B.	Business Analysis
	C.	Test Marketing	D.	Market Segmentation
	Answer :- D
18	Which of the following is not the stage of product life cycle?
	A.	Introduction	B.	Growth
	C.	Market segmentation	D.	Decline
	Answer :- C
19	One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
	A.	To make products easily visible and available	B.	To promote sales of products
	C.	To differentiate their products from those of competitors	D.	To do marketing surveys
	Answer :- C
20	Out Of 4ps in marketing mix three are product, promotion, and price, which is the 4th P.
	A.	Purpose	B.	Place
	C.	Pursuit	D.	Promotion
	Answer :- B
21	Which P is not included in the 7Ps of marketing mix?
	A.	People	B.	Purpose
	C.	Promotion	D.	Price
	Answer :- B
22	_________________ is the best promotion tool in any type of marketing.
	A.	Creativity	B.	Communication
	C.	Telecalling	D.	Publicity
	Answer :- D
23	Which is the ingredient of product mix?
	A.	Advertising	B.	Public relation
	C.	Personal selling	D.	All of the above
	Answer :- D
24	Knowledge of which is necessary for effective selling skill.
	A.	Promotional market	B.	Related market
	C.	Digital market	D.	Virtual market
	Answer :- B
25	__________________ is the best operable within a first to market scenario even though there would be few competitors within the company industry
	A.	Elasticities	B.	Market skimming
	C.	Market penetration	D.	Marketing research
	Answer :- B
26	___________________ concerns with pricing policies for late entrants to a market.
	A.	Marketing skills	B.	Marketing research
	C.	Elasticities	D.	Market penetration
	Answer :- D
27	_________________ is the unique product benefit that the competition cannot be claim.
	A.	Unique selling preposition	B.	Unique sales preposition
	C.	Unique selling price	D.	Unique strategy promotion
	Answer :- A
28	‘Customization’ means_______
	A.	Tailor-made products for each customer	B.	Customers selling goods
	C.	Tailor-made products for each staff	D.	A selling process
	Answer :- A
29	One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
	A.	To make products easily visible and available	B.	To promote sales of products
	C.	To differentiate their products from those of competitors	D.	To do marketing surveys
	Answer :- C
30	Which of the following is NOT considered a type of reseller?
	A.	wholesaler	B.	retailer
	C.	manufacturer	D.	distributor
	Answer :- C
31	When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
	A.	Indirect marketing	B.	direct marketing
	C.	multi-level marketing	D.	integrated marketing
	Answer :- A
32	The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
	A.	product	B.	exchange
	C.	production	D.	customer
	Answer :- B
33	The four unique elements to services include:
	A.	Independence, intangibility, inventory, and inception	B.	Independence, increase, inventory, and intangibility
	C.	intangibility, variability, inseparability, parishability	D.	Intangibility, independence, inseparability, and inventory
	Answer :- C
34	The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.
	A.	customer-centered business	B.	focused business model
	C.	societal marketing concept	D.	ethically responsible marketing
	Answer :- C
35	________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
	A.	Market-skimming	B.	Value-based
	C.	Market-penetration	D.	Leader
	Answer :- C
36	The extended Ps of service marketing mix are
	A.	Physical Envidence, Process, People,Productivity and quality	B.	People, Product, Place
	C.	Price Physical Evidence, Promotion	D.	Product, Process, Physical Environment
	Answer :- A
37	What is the basic property of a service which makes it different from a product.
	A.	Shape	B.	Size
	C.	Very expensive	D.	Intangibility
	Answer :- D
38	The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
	A.	distribution chain	B.	network chain
	C.	supply chain	D.	promotion network
	Answer :- A
39	If performance meets consumer expectations, the consumer is ________.
	A.	delighted	B.	satisfied
	C.	disappointed	D.	surprised.
	Answer :- B
40	The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
	A.	marketing concept	B.	selling concept
	C.	production concept	D.	product concept
	Answer :- B
41	The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
	A.	product	B.	marketing
	C.	production	D.	selling
	Answer :- A
42	Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
	A.	Pricing	B.	Distribution
	C.	Product development	D.	Promotion
	Answer :- D
43	Which of the following is not an element of the marketing mix?
	A.	Product	B.	price
	C.	Target market.	D.	promotion
	Answer :- C
44	The basic role of promotion is _____.
	A.	Information	B.	Manipulation
	C.	Communication	D.	Interpretation
	Answer :- C
45	153.If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
	A.	Advertising	B.	Sales promotion
	C.	Personal selling	D.	Publicity
	Answer :- A
46	Need becomes ________ when they are directed towards a specific object.
	A.	Actual need	B.	Want
	C.	Satisfaction	D.	Demand
	Answer :- B
47	Which of the following BEST describes the consumer’s preference for products that are widely available to them?
	A.	Production concept	B.	Marketing concept
	C.	Selling concept	D.	Product concept
	Answer :- A
48	Market –oriented firms focus on:
	A.	Retailers	B.	Distributors
	C.	Customers	D.	Wholesalers
	Answer :-
49	Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:
	A.	Production concept	B.	Marketing concept
	C.	Selling concept	D.	Product concept
	Answer :- C
50	Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
	A.	Product	B.	Price
	C.	Place	D.	Promotion
	Answer :- C
51	Which of the following is NOT a part of promotion mix?
	A.	Telemarketing	B.	Sale promotion
	C.	advertising	D.	Publicity
	Answer :- A
52	A fundamental part of the distribution function is to get the product:
	A.	To the right place at the right time	B.	Launched into new markets
	C.	To intermediaries	D.	To market to avoid channel conflict
	Answer :- A
53	The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy.
	A.	Price Decisions	B.	Place Decisions
	C.	Product Decisions	D.	Promotion Decisions
	Answer :- A
54	Services marketing become difficult because of
	A.	Intangibility.	B.	no demand
	C.	More complex market	D.	Difficult to enter the market
	Answer :- A
55	Which of the following businesses would be characterized as a pure service
	A.	Insurance	B.	Farming.
	C.	Bank	D.	Non of above
	Answer :- D
56	Charging customers different prices for essentially the same service is called
	A.	Price discrimination	B.	Supply and demand.
	C.	Complementary	D.	Substitutes.
	Answer :- A
57	Services are characterized by all of the following characteristics except for
	A.	Intangibility.	B.	Homogeneity
	C.	Perishability.	D.	Inseparability
	Answer :- B
58	The unique service characteristic that reflects the interconnection between the service firm and its customer is called
	A.	Intangibility	B.	Inseparability
	C.	Homogeneity	D.	Perishability
	Answer :- B
59	The centralized mass production of services is difficult due to
	A.	Inseparability.	B.	Intangibility.
	C.	Homogeneity.	D.	Perishability
	Answer :- D
60	Fixing the right price for services offered is difficult because of ……………..
	A.	perishability.	B.	heterogeneity
	C.	inseparability	D.	intangibility
	Answer :- D
61	Intermediaries are most closely associated with the concept of:
	A.	Market targeting	B.	Market segmentation
	C.	Channels of distribution	D.	Marketing information systems
	Answer :- C
62	Intermediaries typically perform all of the following functions, except
	A.	Breaking down bulk	B.	Making goods locally available
	C.	Providing expert local market knowledge	D.	Creating direct communication from the customer to manufacturer
	Answer :- D
63	A branded, high volume, low value consumer good is most likely to be sold through which of the following types of distribution channel?
	A.	Direct sale from the manufacturer to consumer	B.	Sale through brokers
	C.	Sale through specialist retail outlets	D.	Sale through many general retail outlets
	Answer :- D
64	Which of the following is not true of franchisees?
	A.	They are always small owner managed businesses.	B.	They generally agree to charge prices in accordance with the franchisor's guidelines.
	C.	They generally enter an agreement with a franchisor for a fixed period.	D.	They create legal relationships between themselves and their customers.
	Answer :- A
65	Which of the following intermediaries DOES NOT generally create legal relations between a manufacturer or service principal and its customers?
	A.	Service agents	B.	Franchisees
	C.	Retail shop selling newspapers	D.	None of the above
	Answer :- A
66	_____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
	A.	Idea generation	B.	Concept testing
	C.	Test marketing	D.	New product development
	Answer :- D
67	All of the following are accurate descriptions of reasons why new products fail, except which one?
	A.	Although the market size was correctly estimated, the product idea itself was not good.	B.	The actual product was not designed as well as it should have been.
	C.	The new product was priced too high.	D.	The new product was advertised poorly.
	Answer :- A
68	New-product development starts with _____.
	A.	idea screening	B.	idea generation
	C.	concept development and testing	D.	marketing strategy development
	Answer :- B
69	_____ is the systematic search for new-product ideas.
	A.	Idea generation	B.	Idea screening
	C.	Concept development and testing	D.	Marketing strategy development
	Answer :- A
70	Major sources of new product ideas include _____.
	A.	internal sources, using company R&D	B.	creative approaches, using both "method and madness" approaches
	C.	watching and listening to customers	D.	all of the above are sources of new product ideas
	Answer :- D
71	The purpose of _____ is to generate a large number of ideas.
	A.	idea screening	B.	idea generation
	C.	concept development and testing	D.	marketing strategy development
	Answer :- B
72	The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon as possible.
	A.	idea generation	B.	idea screening
	C.	concept development and testing	D.	marketing strategy development
	Answer :- B
73	_____ calls for testing new-product concepts with groups of target consumers.
	A.	Concept development	B.	Concept testing
	C.	Concept testing	D.	Idea screening
	Answer :- B
74	_____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.
	A.	Concept development	B.	Concept testing
	C.	Idea generation	D.	Idea screening
	Answer :- B
75	In the _____ of new-product development, often products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
	A.	business analysis stage	B.	idea generation
	C.	concept development and testing stage	D.	product development phase
	Answer :- D
76	_____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
	A.	Introduction	B.	Growth
	C.	Maturity	D.	Product development
	Answer :- D
77	_____ is a period of market acceptance and increasing profits.
	A.	Product development	B.	Maturity
	C.	Growth	D.	Introduction
	Answer :- C
78	_____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline.
	A.	Product life cycle	B.	Maturity
	C.	Growth	D.	Decline
	Answer :- A
79	In the literature of product life cycle management, the term technological risk refers to
	A.	lost sales related to deferring investments.	B.	lost sales related to making unprofitable investments.
	C.	losses related to declining market share for companies that are not technological leaders.	D.	losses related to research and development costs.
	Answer :- c
80	Forward pricing refers to pricing products based on the expected product costs during the which stage of the product life cycle?
	A.	startup	B.	growth.
	C.	maturity.	D.	decline.
	Answer :- c
81	From the marketing life cycle perspective, a company’s profits usually peak during the
	A.	startup stage.	B.	growth stage.
	C.	maturity stage.	D.	harvest stage
	Answer :- c
82	What is the main objective of product life cycle analysis from the producer's perspective?
	A.	minimize life cycle externalities	B.	maximize life cycle profit.
	C.	minimize life cycle costs.	D.	cost vs. benefit.
	Answer :- b
83	While setting the price, marketers
	A.	Select the pricing objective	B.	Estimate demand
	C.	Analysis competitors cost, offers and prices	D.	All of the above
	Answer :- d
84	The pricing objectives are
	A.	Maximum current profit, market share and market skimming	B.	Survival
	C.	Product quality leadership	D.	All of the above
	Answer :- d
85	If companies face intense competition and plagued with over-capacity, the pricing objective is
	A.	Survival	B.	Maximum current profit
	C.	Maximum market share	D.	None of the above
	Answer :- A
86	Market-penetration pricing strategy can be adopted when
	A.	Market is highly price sensitive	B.	Low price stimulates market growth
	C.	Both a & b	D.	None of the above
	Answer :- C
87	Market skimming works when
	A.	More number of buyers has a high current demand	B.	High price reflects the image of a superior product
	C.	Both a & b	D.	None of the above
	Answer :- C
88	The pricing objective of a university is
	A.	Partial cost recovery	B.	Full cost recovery
	C.	Maximum market share	D.	None of the above
	Answer :- A
89	The individual who represent company by performing selling, servicing, information gathering and prospecting is classied as
	A.	Sales person	B.	Promoting manager
	C.	Prospering manage	D.	Persuasion manager
	Answer :- A
90	The short term benefit given to the customer to attract more customer is call
	A.	sale promotion	B.	inbound promotion
	C.	Outbond promotion	D.	organizational promotion
	Answer :- A
91	If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
	A.	Advertising	B.	Sales promotion
	C.	Personal selling	D.	Publicity
	Answer :- A
92	A consumer contest is an example of _____
	A.	Personal selling	B.	Sales promotion
	C.	Advertising	D.	Indirect selling
	Answer :- B
93	Advertising appropriations are largest for which type of product?
	A.	Industrial products	B.	Convenience goods
	C.	High-priced products	D.	Specialty goods
	Answer :- C
94	A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?
	A.	Existing products	B.	Advertisement style
	C.	Marketing channel	D.	Marketing channel
	Answer :- A
95	It is advisable to use ____________________ as a source of advertising.
	A.	Social media	B.	Email
	C.	Radio	D.	Television
	Answer :- D
96	Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
	A.	Media strategy	B.	Media execution
	C.	Selecting media	D.	Measuring communication
	Answer :- C
97	To introduce the new products to world of consumers is the main goal of
	A.	Entertainment	B.	Advertising
	C.	Boost the sales	D.	Online marketing
	Answer :- B
98	Advertisement through radio was very popular till the middle of last century because of _______________.
	A.	Its effectiveness	B.	More popular than newspaper
	C.	Mass reach	D.	Cost of advertisement
	Answer :- C
99	The most popular form of advertising and it reaches to masses.
	A.	Email	B.	Radio
	C.	Social media	D.	Print
	Answer :- D
100	Catalogues, magazines, newspaper and invitations to organization-sponsored events are associated with the marketing mix activity of ___________________.
	A.	Manufacture	B.	Development
	C.	Promotion	D.	None of these
	Answer :- C
101	Advertisement is a type of ________________________.
	A.	Outdoor marketing	B.	Indirect marketing
	C.	Share marketing	D.	Transaction marketing
	Answer :- B
102	With the popularity of satellites, phones, iPod etc. usage of ________________________ becomes ineffective but in remote areas it is considered as the fastest way to communicate with masses.
	A.	Television	B.	Social media
	C.	Email	D.	Radio
	Answer :- D
103	Advertising is not flexible as the message is once fixed it can’t be altered again and again according to the_____________.
	A.	Advertiser	B.	Sponsor
	C.	Marketer	D.	Customer
	Answer :- D
104	From the perspective of sales, advertisements are required for
	A.	Profit	B.	Loss
	C.	Increasing sales	D.	Decreasing sales
	Answer :- C
105	Advertising is generally criticized because the cost involved in making ads are generally__________________
	A.	High	B.	Medium
	C.	Low	D.	Equal to the production
	Answer :- A
106	“Through newspaper any firm can reach literate customers only”. It’s a
	A.	Nothing related to illiterate customers	B.	Advantage of newspaper
	C.	Drawback of newspaper	D.	No problem in such advertising
	Answer :- C
107	Which of the following is the most popular print media available to advertiser?
	A.	Magazine	B.	Emails
	C.	Pamphlet	D.	Newspaper
	Answer :- D
108	Direct mail advertising is suitable in case of
	A.	Retailer	B.	Wholesaler
	C.	Personal selling	D.	Share broker
	Answer :- D
109	_________________ is helpful in promotion the businesses people and big industrialists are promoting their goods and services through networking sites like Facebook, Twitter etc.
	A.	Social media	B.	Email
	C.	Email	D.	Television
	Answer :- A
110	_________________ in advertisement means of providing complete information about the product and its uses to the society.
	A.	Legal environment	B.	Personal selling
	C.	Educative	D.	Educative
	Answer :- C
111	In advertisements we generally see a warning for cigarettes that “Smoking is Injurious to health”. It’s an example of
	A.	Advertising	B.	Monopoly in market
	C.	Legal environment	D.	Entertainment
	Answer :- C
112	Selecting style, tone, words for making ads are part of
	A.	Message strategy	B.	Message execution
	C.	Selecting media	D.	Measuring communication
	Answer :- B
113	A particular growing of customers assigned to a salesman for his sales activity is called
	A.	Marketing territory	B.	Sales territory
	C.	Advertisement territory	D.	Promotion territory
	Answer :- B
114	Advertising influences the mind of the consumers by creating desire and taste for
	A.	Old products	B.	Same products
	C.	New products	D.	Different products
	Answer :- C
115	Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.
	A.	Personal	B.	Non personal
	C.	Direct	D.	Indirect
	Answer :- B
116	Advertisement provides information regarding product, or idea in non-personal forms, as no face to face contact is involved between _________________________.
	A.	Marketer and retailer	B.	Jobber and wholesaler
	C.	Buyer and customer	D.	Market manager and salesman
	Answer :- C
117	It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________.
	A.	Legal environment	B.	Feedback mechanism
	C.	Convenient purchasing	D.	Educative
	Answer :- B
118	__________________ is the most recent and effective medium of advertisement.
	A.	Newspaper	B.	Magazine
	C.	Television	D.	Emails
	Answer :- D
119	Providing offer to refund a part of the purchase price of any product to consumer is known as
	A.	Coupon	B.	Price pack
	C.	Rebate/cash refund offer	D.	Rebate/cash refund offer
	Answer :- C
120	Evaluation, length of promotion, size of incentive, deciding how to promote and distribute the promotion program itself is the part of ________________
	A.	Tools	B.	Objectives
	C.	Developing sales promotion program	D.	Rapid growth of sales promotion
	Answer :- C
121	A small amount of product is offered to the customer for trial is called
	A.	Product combination	B.	Sample
	C.	Coupon	D.	Rebate
	Answer :- B
122	A certificate that gives buyer a kind of saving when they purchase any specified item is called
	A.	Coupon	B.	Price pack
	C.	Rebate/cash refund offer	D.	Premium
	Answer :- A
123	When customer is a getting some gift items with the product they purchase is known as
	A.	Price pack	B.	Product combination
	C.	Quantity gift	D.	Lucky draw
	Answer :- B
124	A manufacture provide sales promotion to a wholesaler is
	A.	Cooperative advertising	B.	Sales promotion
	C.	Dealer promotion	D.	Trade promotion
	Answer :- D
125	Which concept supplements the work of middlemen?
	A.	Cooperative advertising	B.	Sales promotion
	C.	Dealer promotion	D.	Trade promotion
	Answer :- B
126	Building and maintaining relation with government officials to influence legislation and regulation is a part of
	A.	Direct marketing	B.	Indirect marketing
	C.	Loyalty schemes	D.	Public relation
	Answer :- D
127	Sales promotion is very important for any product, especially for newly launched and designed product. How it affect the product?
	A.	Affects the quality of product	B.	Affects the quantity of product
	C.	Affects the image of product	D.	Affects the price of product
	Answer :- C
128	Providing reduced price than the marked price by the producer directly on the package or sometimes called cents-off deals is known as
	A.	Coupon	B.	Price pack
	C.	Rebate/cash refund offer	D.	Premium
	Answer :- B
129	._____________________ is an element of “Sales Promotion” includes distribution of free samples, organizing trade fair, exhibition, offers, discount coupon etc.
	A.	Marketing mix	B.	Promotion mix
	C.	Product mix	D.	Price mix
	Answer :- B
130	___________________________ is the factors contributing for the rapid growth of Sales Promotion.
	A.	Pressurizing by manager to increase sales.	B.	Advertising efficiency has declined due to rising costs.
	C.	east difference among the brands	D.	All of these
	Answer :- D
131	Increasing short term sales, getting retailers to carry new products and advertise more, reinforce brand position are ___________________ of Sales promotion.
	A.	Tools	B.	Rapid growth
	C.	Overviews	D.	Objectives
	Answer :- D
132	When customers are getting offer for the product with fewer prices then the listed price is called
	A.	Discount	B.	Lucky draw
	C.	Refund	D.	Quantity gift
	Answer :- A
133	A display in retail outlet is called
	A.	Money based sales	B.	Self-liquidating promotion
	C.	Direct marketing	D.	Point of sale
	Answer :- d
134	Which type of promotional tool is nonpublic, immediate, interactive and customized?
	A.	Indirect marketing	B.	Direct marketing
	C.	Viral marketing	D.	E-commerce
	Answer :- b
135	Scratching card and getting gift or some offer immediately is called
	A.	Lucky draw	B.	Rebate
	C.	Instant draw and assigned gift	D.	Quantity gifts
	Answer :-
136	The best promotional tool in any marketing is ___________________________
	A.	Word of mouth publicity	B.	Self-liquidating promotion
	C.	Push promotion	D.	Dealers promotion method
	Answer :- A
137	The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as
	A.	Pre sales service	B.	After sales service
	C.	Marketing method	D.	Sales promotion
	Answer :- B
138	The customer gets an offer of gift on some fixed date and the winners are announced through draw is called
	A.	Lucky draw	B.	Instant draw and assigned gift
	C.	Quantity gifts	D.	Rebate
	Answer :- A
139	To maintain the present customers to buy the product and encourage them to buy more is an objective of
	A.	Promotion mix	B.	Personal selling
	C.	Sales promotion	D.	Public relation
	Answer :- C
140	Sales contest, conventions, trade shows are
	A.	Word of mouth publicity	B.	Self-liquidating promotion
	C.	Dealers promotion method	D.	Business promotion tools
	Answer :- D
141	The product is sold and money is received in installments. No interest is charged on these installments is
	A.	Refunds	B.	Full finance
	C.	Product combination	D.	Lucky draw
	Answer :- B
142	Samples, coupons, premium offers, money refund orders, prize off, contests are tools and programs for
	A.	Product mix	B.	Place mix
	C.	Customer sales promotion	D.	Marketing mix
	Answer :- C
143	Marketers can enhance the consumers' ability to access knowledge structures by ________________
	A.	using loud music	B.	using colorful ads
	C.	employing verbal framing	D.	repeating brand information
	Answer :- D
144	What does the term PLC stands for?
	A.	Product life cycle	B.	Production life cycle
	C.	Product long cycle	D.	Production long cycle
	Answer :- A
145	When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
	A.	Superior products	B.	Develop superior products
	C.	Unique superior products	D.	New products
	Answer :- C
146	A sale forces organization that assigns each salesperson to a geographical territory in which that salespersons have to sell the company's full line is
	A.	Product sales force	B.	Customer sales force
	C.	Complex structure	D.	Territorial sales force
	Answer :- D
147	Reduce buyer concerns that might have arisen after the sale, reveal problems, assure buyer of salesperson's interest, ensure customer satisfaction and repeat business is called
	A.	Approach	B.	Follow- up
	C.	Closing	D.	Pre-approach
	Answer :- B
148	Companies using team of salespeople specialized in sales, marketing, engineering, finance and technical support used for managing complex accounts is known as
	A.	Outside sales force	B.	Inside sales force
	C.	Telemarketing	D.	Team selling
	Answer :- D
149	What is the next step after “negotiation” in personal selling process?
	A.	The opening	B.	Need and problem identification
	C.	Closing the sale	D.	Dealing with objectives
	Answer :- C
150	__________________________ is the most effective promotional tool in making buyers preferences, convictions and most importantly actions.
	A.	Personal selling	B.	Promotion mix
	C.	Dealers promotion method	D.	Sales promotion
	Answer :- A
151	The selling concept by which sellers and buyers come in direct contact is
	A.	Sales promotion	B.	Personal selling
	C.	Public relation	D.	Promotion mix
	Answer :- B
152	Which is not Part of 5 M's of advertising
	A.	Money	B.	Mission
	C.	Message	D.	Management
	Answer :- D

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