Marketing Report- GUIDANCE

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You can Click on below links for research report:- (Word and PDF Format)..

Note:- This Guidance for all students  who take research topic of Marketing,HRM and Finance. 

Marketing Reports:- 

(I) First Page Format

    1. First Page- format- click on this link

(II) Preface and acknowledgement  :-

Note:- This is just example, you have to make changes in  information as per your topic of research. Click on below link

                          1. Preface , Acknowledgement

(III) OBJECTIVE :

Example- 

Note:- (This is just example- objective varies from Topic to Topic. )

Research Topic :- 1. Customer Satisfaction (Marketing Topic)

Objective

• To identify the satisfaction level of customer towards different types of service attributes, by identifying their critical factors.

• To study about the bank about their customized products and services, according to the consumer's needed.

• To study the experience and expectations of the existing customers.

• To study to improve the current standards of services.

• To study the scope of introducing new types of services.

2. Research Topic :-A STUDY ON CONSUMER BEHAVIOUR OF HYUNDAI FOUR WHEELER (HRM Topic)

(1.3) OBJECTIVES OF THE STUDY

1. Primary Objective

v          To find out the consumer behaviour for Hyundai cars.

2. Secondary Objectives.

v       To know the consumer behaviour towards the Hyundai cars.

v          To study the users opinion regarding the performance of Hyundai car in kadi city.

v      To know the company’s image in the consumers mind.

v         To study the reason for selecting and level of satisfaction about the services of hyundai car in     kadi city.

v       To know the consumer expectation from the Hyundai cars.

v       To know the consumer behaviour regarding the price, style, mileage & pick- up of  hyundai         car.

v        To determine effective media for advertising.

3.Research Topic :-Study effectiveness of various advertising strategies of selected automobile companies  (Marketing Topic)

     Objective To study various Advertising strategy of selected automobile Companies. 

To analysis various Advertisement of selected automobile Companies. 

To find out effectiveness of various advertising strategy of selected automobile Companies.            4. Research Topic :-Study on performance appraisal and satisfaction level of employee  (HRM Topic)

Ø  To identify actual performance of employee  use in performance appraisal programs.

Ø  To create and maintain satisfaction level of performance

Ø  To identify the awareness level of performance appraisal technique among the employee

Ø  To identify strength and weakness of employee

Ø  To provide feedback To employee regarding their performance and related status.

Ø  To review and retain the promotional  and other training programs.

     (IV)HYPOTHESIS :-

Note:- (This is just example - hypothesis varies from Topic to Topic. )

Hypothesis Examples

1. Research Topic :-CONSUMER BEHAVIOUR (Marketing Topic)

(1.4)  HYPOTHESIS:

v  1. Ho: 1 There is no  significant difference for response on Budget for purchasing a new             car of hyundai various income groups.

v     H1:1 There is  significant difference for response on Budget for purchasing a                  newcar of hyundai among various income groups.

v  2. Ho: 2 There is no significant difference between age&feedback and review of                          Hyundai car.

 H1: 2 There is significant difference between age&feedback and review of                      Hyundai car.

2.Research Topic :-study effectiveness of various advertising strategies of selected automobile companies(Marketing Topic)

Hypothesis 

1. Ho: There is no significance between the less than 33 years Age group and more than 33 years Age group of advertisement effectiveness. 

Ha: There is significance between the less than 33 years Age group 

and more than 33 years Age group of advertisement effectiveness 

2. Ho: There is no significance difference between male and female of advertisement effectiveness. 

Ha: There is significance difference between male and female of advertisement effectiveness.. 

3. Ho: There is no significance difference between student and other occupation of advertisement effectiveness. 

Ha: There is no significance difference between student and other occupation of advertisement effectiveness

3. Research Topic :- Performance appraisal its impact on job satisfaction (HRM Topic)

Hypothesis 

1. Ho there is no significance difference between performance appraisal and satisfaction            level of employee

    

    H1 thre is significance difference between performance appraisal and satisfaction level         of  employee.  

4. Customer Satisfaction - Click Here for hypothesis

5. Other Topics and its Hypothesis

Following a step-by-step guide and tips from this article, you should be able to create good hypotheses with ease. To give you a starting point, we have also compiled a list of different research questions with one hypothesis and one null hypothesis example for each:

Research Question-Topic	Hypothesis	Null Hypothesis
How does stress affect the academic performance of undergraduate students?	Increasing levels of stress among undergraduate students will result in decreasing academic performance.	Increasing levels of stress among undergraduate students will have no effect on academic performance.
How does improved work-life balance influence employees’ productivity in the workplace?	Employees who have a better work-life balance will demonstrate higher productivity compared to those employees who do not have a good work-life balance.	There is no relationship between work-life balance and productivity at the workplace..
How does the frequent use of social media impact users' attention span under 16 years of age?	There is a negative dependence between the frequency of social media usage and the attention span of users under 16 years of age.	There is no correlation between the time spent on social media and the attention span of users under 16 years of age.
How does playing video games affect the brain?	Video games can have a negative impact on a person’s brain, vision, and memory.	Playing video games does not affect a person’s brain.
Why is it important to integrate mental health education into school programs?	The increase of mental health awareness in schools will result in a better understanding of mental health issues and possible ways to combat them among pupils and teachers.	The implementation of mental health education in schools will have no effect on students.

(V) Reports:- 

    Topic:- 1. Customer satisfaction

1. Fastrack- Customer satisfaction  

                      

2. Bajaj Allianz- Customer satisfaction

                      

3. Maruti Udyog- Customer satisfaction

                      

4. Hyndai- Customer satisfactio

                      

5. Hyndai company:- Customer satisfaction

                         

6.CUSTOMER SATISFACTION- SUPERMARKET

                       

7. CUSTOMER SATISFACTION OF MAHINDRA BOLERO

      Topic:- 2. Radio Ad. Effectiveness 

                1. Radio advertisement Effectiveness

    Topic:- 3. Belief and Attitude towards Internet Ad. 

                1. Belief and attitude toward internet Ad

      Topic:- 4. Children in ad and its effect1.

                1. Chindren in advertisement and its effect

    Topic:- 5. Customer satisfaction between two products. 

                1.Customer sati. between two product

    Topic:- 6. Customer preference

                1. Customer preference  

    Topic:- 7. Customer Buying behavior

                 1. Buying behaviour

                 2. Buying behaviour2

(VI) QUESTIONNAIRE :-

             1. QUESTIONNAIRE-customer satisfaction

                        2. QUESTIONNAIRE-2-customer satisfaction

                        3. BRAND AWARENESS

(VII) BIBLIOGRAPHY :-

                  1.Bibliography- Example

                       2.Bibliography- Example

                       3. Bibliography- Example

                        4. BIBLIOGRAPHY-Example- See below

Book Name:-

FINANCIAL MANAGEMENT, I.M.PANDEY, 9TH EDITION, VIKAS PUBLISHING HOUSE.

WEBSITES

www.moneycontrol.com

www.bloomberge.com

www.nseindia.com

www.bseindia.com

www.googlefinance.com

www.googlebook.com

www.scribe.com

MAGAZINES

CAPITAL MARKET, S.ANANTHARAMAN, JAN 10-23,2011,CAPITAL MARKET PUBLISHER INDIA PVT LTD 2011

FINANCIL MANAGEMENT

BUSINESS MANGMNT, N.N.UJAH, MIRNL UJAH, FEB 2010 VOL 14, NO 4, CHRONICL PUBLICTION PVT LTD 2011

NEWSPAPERS

ECONOMIC TIMES

CAPITALMARKET LINE

5. BIBLIOGRAPHY-Example 

Book:-

Advertising and Promotion, George E Blech, Michael A Belch, Keyoor Purani ,TaTa Mcgrohill,7th edition Marketing Research & Consumer Behaviour, S Sumanathi, P Saravanavel, Vikash publication, International Marketing, Philip R Cateora, John L Graham, Prashant Salwan, TaTa Mc-Grohill, 13th edition,

Search engine:-

www.googlebook.com 

www.scribe.com

(VIII) PPT :- 

                How to prepare PPT for research report ????

               Here is the answer.

                This is For Students reference. 

                        1. PPT- Hyndai Car

                        2. Effetiveness of ad

                        3. Buying Behaviour

                        4. E- recruitment

 

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