Marketing Research Topics

 MARKETING PROJECT TOPICS

(I) Topics:- v  Study on creation of luxury brand v  Strategies used to build successful Internet based customer services v  Conspicuous consumption v  changing trends in FMCG industry in India v  Promotion strategies followed in retail sector v  Study on changing consumer preference towards organized retailing fromun-organized retailing. v  Study on "impact of advertising in B2B marketing" v  Distribution network & general insurance industry v  Study on strategies for promoting retailers' brands v  The impact of tax on electronic goods & products (industrial marketing) v  Merchandising key account management in apparel exports v  Marketing in FMCG sector v  E-marketing of financial services: Relationship approach v  Impact of promotional activities at mall on consumer’s behavior at shoppingmalls v  Managing of luxury brands v  Role of emotional satisfaction in service encounters - retail sector v  Study on factors influencing adaptability & usability of consumer electronics v  Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar) v  Study of consumer behavior related to different soap brands in a location v  Influence of branding on consumer purchasing behavior v  Analysis of sales promotions ability to prompt brand v  Measuring effectiveness of display system for chocolate in retail v  Choosing retail locations for shopping in India (retail industry) v  Study on "impact of web 20 technologies on B2B marketing" v  Integrated marketing COMMUNICATIONS (IMC) v  Analysis of the role of outdoor advertising and establishing strategies for managing space media v  Factors affecting real estate markets in a location v  Logistics & Risk management v  Impact of CUSTOMER in retail industry" v  The study of customer perceptions towards Ayurveda health spas" v  A study on factors influencing adaptability & usability of consumer electronics" v  An analysis of possible strategies for successful internet based customer services" v  Impact of promotional activities on consumer’s behaviour at retail outlets" v  Present and future potential of users generated content and its role in on-line advertising" v  Retail outlet mapping of retail stores and shopping malls v  Impact of buying factors on the sales of chemical goods" v  Analysis of the effectiveness of branding on luxury products v  A study of implementation & effectiveness of competence management v  A study on changing importance of various media vehicles of advertising" v  Study of factors which influence the location of retail outlet" v  A study of buyer behaviour towards after-sales-service of electronic products” v  Effect of big box retail chains on small business" v  An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels v  Study of consumer behaviour related to different bathing soap brands v  The factors affecting and enhancing the brand equity of multinational corporations in India v  Study on consumer behaviour with special reference to preference of brands in cellular phones" v  A study of attributes in accepting specialty pharmaceutical products among medical practitioners v  Effects of negative word of mouth communication on brand equity“ v  A study on motivational significance of various reward and recognition programs" v  A study on the impact of loyalty programs on consumer purchase behaviour and loyalty" v  Marketing strategy adopted for selling different mobile v  Market potential for turnkey conferencing v  Market feasibility v  Effective retail distribution in insurance v  Dealership network & effectiveness of distribution system v  Customer satisfaction electronic products v  Customer behaviour v  Customer awareness v  Customer preference towards promotional activities v  Brand image v  Comparative study on brand loyalty v  Brand awareness v  Channel recruitment & development v  Brand preference v  Customer expectations v  Distribution channel v  Developing marketing strategies v  Distribution & promotional strategies v  Effectiveness of rural distribution v  Global scenario & market potential v  Customer satisfaction survey v  Consumer perception survey v  Service quality study v  Service blueprinting v  Service process mapping – back stage, on-stage v  Improving service quality using service blueprinting v  Competition analysis v  Service standards v  Study on effectiveness of employee’s role in service delivery v  Effectiveness of channels (distributors/ dsas) in service delivery v  Effectiveness of channels (on-line/ internet) in service delivery v  Customer data analysis v  Study of institutional markets v  Effectiveness of promotion schemes v  Measurement of brand awareness and brand perception v  Customer loyalty study v  Study of purchase influencing factors v  Customer profiling v  Advertising effectiveness study v  Customer satisfaction survey v  Consumer perception survey v  Service quality study v  Service blueprinting v  Service process mapping – back stage, on-stage v  Improving service quality using service blueprinting v  Competition analysis v  Service standards v  Study on effectiveness of employee’s role in service delivery v  Effectiveness of channels (distributors) in service delivery v  Effectiveness of channels (on-line/ internet) in service delivery v  Customer data analysis v  Study of institutional markets v  Effectiveness of promotion schemes v  Measurement of brand awareness and brand perception v  Customer loyalty study v  Study of purchase influencing factors v  Customer profiling v  Advertising effectiveness study v  Strategies for marketing agro products v  Telemarketing advantages & disadvantages v  Customer data analysis v  Study of institutional markets v  Effectiveness of channels ( online/ internet ) in service delivery  Other Topics   Some Trending Marketing Topics To Write About 1 The effects of search engine optimization on the marketing performance of the companies 2 The effect of consumer travel characteristic and billboard characteristics on consumer responses to billboard advertising 3 Factor affecting compulsive buying behavior in credit card consumer 4 Effect of in-store shelf spacing on purchase intent 5 Factors influencing customer retention in hotels 6 To evaluate the packaging variables and their impact on consumer preference in soft drink 7 Role of outdoor advertising in bringing awareness and developing perception for social causes 8 The effects of consumer environmental consciousness and environmental friendliness on brand preference 9 The impact of customer expectation service on gender basis 10 Effect of mood on brand recall and attitude of brand placement in the television program 11 The effect of customer relationship management on customer retention 12 Relationship between store image and consumer preferences towards store brand 13 Brand awareness and brand attitudes as the predictors of market share 14 Impact of advertising and price sensitivity and client buying behavior 15 A study on consumer spending via credit cards 16  Influence of humor advertising on consumer brand perception 17  An association between advertising messages and content and the response of the student 18 To examine the effects of offensive images and tests on ad recall, brand recall, and brand image Marketing Thesis Topics 1 Analysis and determination of consumer buying behavior for Coca-Cola 2 A study on famous well-marketed brands that got away with selling substandard quality products 3 A study showing the impact of advertising on consumer behavior 4 Brand advertising and political campaigns: a possible interwoven impact? 5 A review of the outcomes of advertising in a recession 6 Exhaustive research on how brands exploit impulsive buying 7 A study of how celebrity endorsements on ROI affect CPG brands 8 A survey of the impact of augmented reality on marketing experiences 9 Critical research on how AI will help make better marketing decisions 10 A study of the perspective and reception of Americans to targeted ads based on their browser history   Current Marketing Issues 1 A decline in organic reach on social media platforms 2 Difficulty in building a well-recognized brand name 3 Getting readers to see content 4 Understanding marketing results 5 Marketing budgets included by BREXIT 6 Optimizing business for voice search 7 Bridging the technology gap 8 Ensuring compliance with GDPR 9 Overdependence of potential customers on amazon 10 The effect of COVID-19 on the global economy 11 Marketing Research Topics   Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity 1 The effect of social media on buying choices 2 Online purchasing: a study of the product characteristics buyers look for 3 An exploration of the differences in marketing strategies across cultures 4  Manipulation tactics: how brands can get more customers 5 A study of how customer loyalty is affected by brand image 6 Analyzing how TV advertising affects the top of mind awareness 7 Do people appreciate being click baited into sponsored posts? 8 A study on how to make customers purchase goods and services in the luxury category   Digital Marketing Blog Topics 1 insightful differences between paid search and organic search 2 Tips for promoting content on Pinterest 3 SEO tactics to avoid like the plague 4 How to increase your followers on social media 5 Best tips to help you grow your paid social ROAS 6 Why should you follow your competitors on social media? 7 Dos and don’ts of social media marketing 8 How to create content your audience will be eager to share   Marketing Essay Topics 1 What is the most effective form of marketing? 2 Internet marketing trends to expect in the future 3 What important brand attributes lead to an increase in customer loyalty? 4 A look into marketing approaches that broke through strong market monopoly 5 The impact of social media on consumer buying behavior 6 Comparison of advertising versus building brand equity 7 Rebuilding trust in influencer marketing  THAT IS ALL

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